by Brandon | Feb 15, 2023 | AI, Marketing
Artificial intelligence (AI) has been a buzzword in the marketing world for several years now, and its impact is only set to grow in 2023. As technology advances, AI will become increasingly embedded in marketing strategies, leading to more personalised and efficient...
by Brandon | Nov 3, 2020 | Branding, Business, Design, Digital, Marketing, Uncategorized, Websites
Too much informationCan’t find the information they needOutdated design / poor quality imagesNot responsiveNot secure Too much information Less is more, as the saying goes. This is particularly true when you are trying to communicate your key message to your target...
by Brandon | May 4, 2020 | Advertising, Branding, Business, Campaign, Communication, Culture, Customer experience, Marketing, Sales, Social Media, Strategy, Values
What do you do when your marketing strategy relies on celebrities or influencers to promote your product? With the increasing irrelevance of celebrities since COVID-19, and especially since the lockdown, will brands that use influencers be able to survive? There has...
by Brandon | Mar 27, 2020 | Business, Communication, Marketing, Sales, Strategy, Vision
Whether we’re ready to accept it or not, the impact of Coronavirus on businesses is, and will continue to be massive. The UK Government have put in place billions of Pounds in support for businesses and individuals across the country. While it is easy to lose focus...
by Brandon | Mar 6, 2020 | Advertising, Branding, Business, Design, Marketing, Strategy
Durex got into bed with design agency Havas and refreshed their brand. While the previous Durex logo was past it’s use-by date in-terms of design (see glass-like-orb logo designs from 10 years ago) the new logo is perhaps playing it safe. Taking the logo from a glossy...
