Blog
Our latest thoughts and opinions
Nobody cares what you do
…they care why you do it. 99% of the time what you do as a business isn’t that unique. But knowing why you do what you do is when the real differentiators are exposed. Everyone talks about features and benefits. And of course, these are important, but at the end of...
Playing with FYRE
FYRE Festival, as an idea was something game-changing. At a conceptual level, it was the perfect event - models, music, white sand beaches, luxury living, fine dining, the works. However, what Billy McFarland (epically) failed to do, was actually deliver. And in doing...
3 lessons from a shredded Banksy
The big news in the art world this week was the stunt that Banksy pulled at a Sotheby’s auction. At the moment ‘Girl with Balloon’ sold for £1.4m, it immediately started to self-destruct via a shredder concealed in the frame. Speculate as much as you want as to who...
The customer is always wrong
Wait… don’t you mean that the customer is always right? As the old saying goes, we are all to believe that no matter what, we should be bending over backwards for the customer. They are always right, whatever they say goes… well that isn’t always the case. While I do...
The value of values
Integrity. Respect. Responsibility. Growth. Blah, blah, blah, blah…. We’ve all heard it a hundred times, the same regurgitation of buzzwords that are meant to be true ‘values’ of a business. But how can a value (which is meant to be unique to your own business) be the...
A simple rebrand
Uber has just spent the past YEAR (and presumably millions of dollars) rebranding… again. This marks the 2nd major rebrand in in only three years… Granted their last rebrand was a complete waste of money, with their app icon being so abstract that it never connected...