by Brandon | May 4, 2020 | Advertising, Branding, Business, Campaign, Communication, Culture, Customer experience, Marketing, Sales, Social Media, Strategy, Values
What do you do when your marketing strategy relies on celebrities or influencers to promote your product? With the increasing irrelevance of celebrities since COVID-19, and especially since the lockdown, will brands that use influencers be able to survive? There has...
by Brandon | Mar 6, 2020 | Advertising, Branding, Business, Design, Marketing, Strategy
Durex got into bed with design agency Havas and refreshed their brand. While the previous Durex logo was past it’s use-by date in-terms of design (see glass-like-orb logo designs from 10 years ago) the new logo is perhaps playing it safe. Taking the logo from a glossy...
by Brandon | Sep 11, 2018 | Advertising, Branding, Campaign, Culture, Marketing, Sales, Strategy
If you haven’t seen the latest campaign that Nike has launched, you will have almost definitely seen one of the hundreds of memes that have spun-off since. But while memes are nothing new when it comes to mocking big corporate campaigns… the interesting impact that...
