Playing it Safe

Playing it Safe

Durex got into bed with design agency Havas and refreshed their brand. While the previous Durex logo was past it’s use-by date in-terms of design (see glass-like-orb logo designs from 10 years ago) the new logo is perhaps playing it safe. Taking the logo from a glossy...
Nobody cares what you do

Nobody cares what you do

…they care why you do it. 99% of the time what you do as a business isn’t that unique. But knowing why you do what you do is when the real differentiators are exposed. Everyone talks about features and benefits. And of course, these are important, but at the end of...
The value of values

The value of values

Integrity. Respect. Responsibility. Growth. Blah, blah, blah, blah…. We’ve all heard it a hundred times, the same regurgitation of buzzwords that are meant to be true ‘values’ of a business. But how can a value (which is meant to be unique to your own business) be the...