by Brandon | Nov 3, 2020 | Branding, Business, Design, Digital, Marketing, Uncategorized, Websites
Too much informationCan’t find the information they needOutdated design / poor quality imagesNot responsiveNot secure Too much information Less is more, as the saying goes. This is particularly true when you are trying to communicate your key message to your target...
by Brandon | May 4, 2020 | Advertising, Branding, Business, Campaign, Communication, Culture, Customer experience, Marketing, Sales, Social Media, Strategy, Values
What do you do when your marketing strategy relies on celebrities or influencers to promote your product? With the increasing irrelevance of celebrities since COVID-19, and especially since the lockdown, will brands that use influencers be able to survive? There has...
by Brandon | Mar 6, 2020 | Advertising, Branding, Business, Design, Marketing, Strategy
Durex got into bed with design agency Havas and refreshed their brand. While the previous Durex logo was past it’s use-by date in-terms of design (see glass-like-orb logo designs from 10 years ago) the new logo is perhaps playing it safe. Taking the logo from a glossy...
by Brandon | Aug 30, 2019 | Branding, Business, Customer experience, Design, Marketing, Strategy, Vision
Change is scary. It conjures up fear in the hearts of business owners. The ‘what if’ questions begin to swirl, mixed with the practicalities of how it will impact the business. There are different types of change. The kind we are afraid to initiate, and the kind that...
by Brandon | Jul 24, 2019 | Branding, Business, Culture, Marketing, Social Media, Strategy, Values
What if you woke up one day and Instagram no longer existed? Would your brand survive? Would your ‘influencer’ status remain intact? Chances are, people would forget you almost immediately. Social media is an extremely powerful platform for brand exposure. A way to...
by Brandon | Jun 27, 2019 | Branding, Culture, Values
…they care why you do it. 99% of the time what you do as a business isn’t that unique. But knowing why you do what you do is when the real differentiators are exposed. Everyone talks about features and benefits. And of course, these are important, but at the end of...
