by Brandon | May 4, 2020 | Advertising, Branding, Business, Campaign, Communication, Culture, Customer experience, Marketing, Sales, Social Media, Strategy, Values
What do you do when your marketing strategy relies on celebrities or influencers to promote your product? With the increasing irrelevance of celebrities since COVID-19, and especially since the lockdown, will brands that use influencers be able to survive? There has...
by Brandon | Aug 30, 2019 | Branding, Business, Customer experience, Design, Marketing, Strategy, Vision
Change is scary. It conjures up fear in the hearts of business owners. The ‘what if’ questions begin to swirl, mixed with the practicalities of how it will impact the business. There are different types of change. The kind we are afraid to initiate, and the kind that...
by Brandon | Mar 19, 2019 | Business, Culture, Customer experience, Events, Marketing, Strategy, Vision
FYRE Festival, as an idea was something game-changing. At a conceptual level, it was the perfect event – models, music, white sand beaches, luxury living, fine dining, the works. However, what Billy McFarland (epically) failed to do, was actually deliver. And in...
by Brandon | Oct 3, 2018 | Business, Culture, Customer experience, Sales, Strategy
Wait… don’t you mean that the customer is always right? As the old saying goes, we are all to believe that no matter what, we should be bending over backwards for the customer. They are always right, whatever they say goes… well that isn’t always the case. While I do...
