by Brandon | May 4, 2020 | Advertising, Branding, Business, Campaign, Communication, Culture, Customer experience, Marketing, Sales, Social Media, Strategy, Values
What do you do when your marketing strategy relies on celebrities or influencers to promote your product? With the increasing irrelevance of celebrities since COVID-19, and especially since the lockdown, will brands that use influencers be able to survive? There has...
by Brandon | Jul 24, 2019 | Branding, Business, Culture, Marketing, Social Media, Strategy, Values
What if you woke up one day and Instagram no longer existed? Would your brand survive? Would your ‘influencer’ status remain intact? Chances are, people would forget you almost immediately. Social media is an extremely powerful platform for brand exposure. A way to...
