by Brandon | May 4, 2020 | Advertising, Branding, Business, Campaign, Communication, Culture, Customer experience, Marketing, Sales, Social Media, Strategy, Values
What do you do when your marketing strategy relies on celebrities or influencers to promote your product? With the increasing irrelevance of celebrities since COVID-19, and especially since the lockdown, will brands that use influencers be able to survive? There has...
by Brandon | Jul 24, 2019 | Branding, Business, Culture, Marketing, Social Media, Strategy, Values
What if you woke up one day and Instagram no longer existed? Would your brand survive? Would your ‘influencer’ status remain intact? Chances are, people would forget you almost immediately. Social media is an extremely powerful platform for brand exposure. A way to...
by Brandon | Jun 27, 2019 | Branding, Culture, Values
…they care why you do it. 99% of the time what you do as a business isn’t that unique. But knowing why you do what you do is when the real differentiators are exposed. Everyone talks about features and benefits. And of course, these are important, but at the end of...
by Brandon | Oct 10, 2018 | Branding, Business, Design, Marketing, Strategy, Values
The big news in the art world this week was the stunt that Banksy pulled at a Sotheby’s auction. At the moment ‘Girl with Balloon’ sold for £1.4m, it immediately started to self-destruct via a shredder concealed in the frame. Speculate as much as you want as to who...
by Brandon | Sep 26, 2018 | Branding, Culture, Strategy, Uncategorized, Values
Integrity. Respect. Responsibility. Growth. Blah, blah, blah, blah…. We’ve all heard it a hundred times, the same regurgitation of buzzwords that are meant to be true ‘values’ of a business. But how can a value (which is meant to be unique to your own business) be the...
